WhyteSpyder consists of two distinct business units: MARKENDISING and full-service, integrated content marketing. MARKENDISING is reserved for Walmart and Sam's Club product manufacturers and their marketing/sales agencies. Our full-service capabilities are dedicated toward companies outside of mass retail, primarily servicing medium to large-sized B2B businesses with a national audience.

MARKENDISING? What's that? MARKENDISING defines our communication approach that combines marketing and merchandising in order to satisfy the demands of today's omni-channel shopper. Marketing utilizes a blend of pull-marketing tactics and content marketing philosophy. Merchandising accommodates today's virtual shopper with detailed product attributes and information. MARKENDISING provides the shopper with accurate, high quality product data and content that is searchable and consistent in every channel. MARKENDISING directly stimulates product sales both online and in-store.

Our MARKENDISING program helps manufacturers setup, manage, optimize, enhance and expand product information on the product detail page (SKU page) on Walmart.com and Samsclub.com. Staying aligned with strategic visions of Walmart and Sam's Club, WhyteSpyder produces and manages content while leveraging any distribution technology accepted by Walmart/Sam's Club and beneficial for manufacturers and their agencies.

WhyteSpyder's full-service capabilities include everything from design, photography, packaging, printing, publishing, database management, email marketing, content marketing, eCommerce and digital services. We are best fit for retention-based marketing as we nourish existing contacts to achieve higher engagement, lead conversions and sales.