- CEOEric has over 15 years of experience in marketing, advertising and publishing - the essential three components to truly comprehend, strategize, execute and deliver effective content marketing. He has received two international integrated campaign awards and has successfully helped hundreds of B2B and B2C companies with overall and campaign-specific marketing objectives.COOAfter earning his Masters in Computer Science from the University of Arkansas, Alex built multiple profitable e-commerce businesses as chief technical officer with Coffee.org. His unique ability to migrate and manage large databases and in-depth experience in all facets of digital marketing drive success to clients through automated, behavioral marketing.BOARD OF ADVISORSVice President of Sales & Marketing Pace IndustriesJohn Scott's entrepreneurial experience began almost two decades ago, when he started a screen printing business in high school. Following that experience, he founded eUpgrade.com in college and Field Agent in 2009. Field Agent was the worlds first crowd sourcing iPhone app and took its first round of venture capital in 2013. Today, John Scott utilizes his entrepreneurial experience, creativity, innovation and problem solving to support customers of Pace Industries, North America's premier die casting company.Board of AdvisorsSenior Manager, Strategic Accounts - Walmart CHEP Pallet. Bill spent 16 years at Sam's Club/Walmart working in many positions from Club level management in South Florida to Buyer and eventually Divisional Sales Manager in the Bentonville Home Office. He was recruited by Club Marketing in 2005 and developed sales for Walmart and Sam's through many vendor-partners for approximately nine years. Bill now works with CHEP Pallet to help manage the Walmart Pallet operations across the chain in all US based stores and DC locations. CHEP is developing many programs to move items like milk and produce more efficiently, with far less cardboard waste.Board of AdvisorsManaging Partner Twelve Company. Clay has been building & leading Walmart cross-functional business development teams for consumer goods manufacturers for the past fourteen years. Clay has a proven track record of building high performance teams that generate positive business growth with companies that range from the Fortune 500, such as Johnson & Johnson, Novartis & Coty, to small privately owned companies. Prior to founding Twelve Company, he served as the Director of Business Development and was a founding member of Northstar Partnering Group & the General Manager/Partner for Ideos, LLC. Clay currently serves as Board Chairman for the Center for Mission Mobilization and on the Board of Advisors for WhyteSpyder Inc. Clay obtained a BSBA in Financial Management from the University of Arkansas Sam Walton School of Business and an MBA at John Brown University. Clay resides in Fayetteville, Arkansas with his wife Kathy of 22 years and his three children: Clayton, John Michael, and Maggie.Board of AdvisorsPartner Friday, Eldgredge & Clark, LLP. Sean represents clients in all types of business matters, including mergers & acquisitions, lending transactions, real estate acquisition and development, corporate governance, regulatory compliance, and taxation. Sean has an L.L.M. in Taxation from New York University and advises clients on tax matters, including corporate, subchapter S, partnership and tax-exempt entities, taxation of property transactions, and federal and state audit responses and protests.Board of AdvisorsVP-Lending Signature Bank. Originally from Eureka Springs, Will graduated from the University of Arkansas in 2006 where he studied finance and real estate. Utilizing his valuable knowledge in both areas, Will serves as Vice President of Lending at Signature Bank of Arkansas and as Realtor with the Weichert Griffin Company. Will enjoys the outdoors and spend much of his free time on northwest Arkansas' lakes and rivers.
WhyteSpyder consists of two distinct business units: MARKENDISING and full-service, integrated content marketing. MARKENDISING is reserved for Walmart and Sam's Club product manufacturers and their marketing/sales agencies. Our full-service capabilities are dedicated toward companies outside of mass retail, primarily servicing medium to large-sized B2B businesses with a national audience.
MARKENDISING? What's that? MARKENDISING defines our communication approach that combines marketing and merchandising in order to satisfy the demands of today's omni-channel shopper. Marketing utilizes a blend of pull-marketing tactics and content marketing philosophy. Merchandising accommodates today's virtual shopper with detailed product attributes and information. MARKENDISING provides the shopper with accurate, high quality product data and content that is searchable and consistent in every channel. MARKENDISING directly stimulates product sales both online and in-store.
Our MARKENDISING program helps manufacturers setup, manage, optimize, enhance and expand product information on the product detail page (SKU page) on Walmart.com and Samsclub.com. Staying aligned with strategic visions of Walmart and Sam's Club, WhyteSpyder produces and manages content while leveraging any distribution technology accepted by Walmart/Sam's Club and beneficial for manufacturers and their agencies.
WhyteSpyder's full-service capabilities include everything from design, photography, packaging, printing, publishing, database management, email marketing, content marketing, eCommerce and digital services. We are best fit for retention-based marketing as we nourish existing contacts to achieve higher engagement, lead conversions and sales.