WhyteSpyder, Inc. provides fully implemented E-commerce solutions that are 100% customized for your business. Unlike generic content management systems provided by other E-commerce providers, WhyteSpyder provides clients with powerful and unique E-commerce solutions while also allowing for client product modifications.
E-commerce Websites are some of the most complex, yet sensitive Websites on the Internet. Each product typically allows multiple options (such as color, size, and quantity) and visitors must feel confident in the site’s credibility in order to proceed with checkout. It is essential that every experience from every user denotes comfort, awareness of products, security, and ease of transaction. Since every business has a different audience, and every person with a target audience wants certain products, WhyteSpyder works closely with clients to maximize quantity and quality transactions.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a Website from search engines such as Google, Yahoo!, and Bing. Through proper SEO implementation, the major search engines are able to detect, identify, and populate a Website’s content and therefore displaying within the search engine’s organic search results. The organic search results are the natural or unpaid search results that appear in relevance to a particular search.
At WhyteSpyder, we know that credibility is key! Credibility applies to all search engines and all users. Without credibility in the eyes of search engines, a Website will never maximize its rankings, and without credibility in the eyes of the user, a Website will lose clicks from results and clients from visitors.
The main objective of WhyteSpyder’s SEO service is to apply the best strategies to client Websites that deliver prominent organic results. Studies have shown that 70% or more of all search engine users trust and favor the organic results (shown in the left and middle of the page) versus paid or sponsored results (typically shown on the right side of the page). Not only do users prefer these search results, but the search engines populate these results for free indefinitely. Therefore, it is in the best interest of any Website to facilitate such proper SEO measures to increase its exposure.
The second objective of WhyteSpyder SEO is to increase the click-through ratio of a Website’s organic position. To simply appear in the top rankings of organic search results is not enough to encourage users to visit a Website. The title and description of the populated organic result must entice a user to choose a Website versus its competitive organic results.
The final objective of our SEO service is to turn visitors into buyers. This process is more focused on a Websites landing page (home page), the overall layout, design, speed, functionality, performance, and experience to the user. These tactics must also correlate with the other SEO tactics of a Website to ensure its credibility to search engines and users.
Once we have implemented our SEO service, we highly encourage our clients to continue SEO indefinitely. The continuation process includes such services as Website content modification, link building, Blogging, social media marketing, Ebooks, and many other SEO modifiers. SEO, as a whole, should be regarded as an eternal digital marketing process in order to maximize results, beat competition, and increase sales and profits.
Obviously, the SEO service of WhyteSpyder is very thorough, as any professional SEO service should be in order to obtain true placement and effectiveness. Many SEO service providers will promise unrealistic scenarios, such as: Low cost SEO with attractive results, maximum result placement within a short period of time, or hidden paid advertising campaigns that are included as SEO. All of these promises are false, as true SEO services require a lot of time to implement which require more investment, all SEO is at the mercy of secretive algorithims from search engines (guaranteeing no one an exact formula for maximum results), and paid advertising campaigns are not considered search engine optimization.
Considering the complexity of SEO service, we have provided convenient options for our clients. However, please realize that SEO is should be viewed as a whole, and that any service subtraction from the overall campaign will deter maximum organic results. Another way that we provide convenience with our SEO service is the option to pay monthly rather than in one lump sum. Please see our pricing page for SEO for information, packages, and costs for our SEO services. Should you have a more complicated SEO objective, please contact us and a representative will call you shortly.
Search Engine Optimization Service Details
The following SEO services are in addition to any Design costs. Due to the intensity of SEO layout and programming, we typically require clients to utilize WhyteSpyder for their Website design. However, if a current Website has been designed and programmed appropriately, we are able to assist with our SEO services without the need for complete Website design.
How many users search regarding a certain industry? In that industry, how many users search for a specific product or service? These are fundamental questions that WhyteSpyder will answer with its in-depth industry search research. The findings from this research provide the building blocks for competitors and other SEO implementation. Includes up to five hours of research, additional hours are billed at $100 per hour.
Competitor Keyword Research
A competitive keyword analysis is crucial for developing a strong, distinct, and competitive SEO campaign. Once we discover the keywords from competitors, we are able to derive a unique platform of a Website’s content and tag usage. Includes up to five hours of research and organization, additional hours are billed at $100 per hour.
SEO Marketing Plan
Similar to business and traditional marketing plans, a SEO marketing plan will ensure better success from implemented SEO. The marketing plan will also provide key insights to content generation, copywriting, tag implementation, link building, social media marketing and other continued SEO performance. Our SEO marketing plan spell out clearly the endeavors needed to maximize SEO in current and future campaigns. Includes up to 10 hours of research, planning, organization, and presentation. Additional hours are billed at $100 per hour.
During this phase, and after review and editions to the SEO Marketing Plan (if purchased), we gather all the content necessary to begin development of the site. This phase is unfortunately burdensome to clients, and has the potential to discourage progress of the SEO campaign. However, WhyteSpyder has the experience to guide clients through this process to encourage timely production. Includes up to four hours of organization and review. Additional hours are billed at $100 per hour.
The copywriting phase is one of the most important and time consuming phases of your SEO campaign. Well written content for the search engines, and just as importantly, your readers, requires professional experience from WhyteSpyder. A multitude of general and specific guidelines exist for search engines to appreciate your content. However, clear, concise, and interesting language are expected by users. A balanced mixture of these two types of writing is necessary to maximize the Website’s SEO performance. Includes up to 10 hours of copywriting, proofing, and revisions. Additional hours are billed at $100 per hour.
Well-executed tags are essential for search engines to recognize the content of a Website. From title tags, keyword tags, meta description tags, and more, WhyteSpyder ensures that search engines will derive and display the appropriate content for search requests. Includes up to five hours of implementation. Additional hours are billed at $100 per hour.
Internal Link Building
Linking within a Website’s content pages to other areas of the Website are important for search engines to recognize well organized content. However, search engines dislike an extreme volume of internal links, which WhyteSpyder will ensure proper methods and volume of internal links are followed. Includes up to 10 hours of implementation. Additional hours are billed at $100 per hour.
External Link Building
Search engines award a higher level of credibility for Websites that link out and are linked to with other external Websites. At WhyteSpyder, we have found that manual link building and submission to qualified link directories is the best practice for external link building, as opposed to using automatic link exchange programs. Link building is an essential tool for search engine ranking, however, the links to a Website should be credible in their own right, and volume doesn’t necessarily mean quality. WhyteSpyder, as a result from the SEO Marketing Plan, will ensure that the proper and most powerful linking relationships will be established. Includes up to 15 hours of research, communication, and implementation. Additional hours are billed at $100 per hour.
Search engines like fresh content, and one way to provide fresh content on a Website is to include a news page that incorporates RSS Feeds from external Websites. RSS Feed content should be relevant and an appropriate volume of feeds is necessary to win the trust of search engines and users. As part of the SEO Marketing Plan, WhyteSpyder will research and suggest RSS Feeds that provide optimal results. Includes up to five hours of research and implementation. Additional hours are billed at $100 per hour.
Search engines review links, content, and structure of a Website in multiple ways and one of the most prominent ways is through a Website’s site map. A proper site map will replicate all links within a Website in a manner most pleasing to search engine spiders (or robots). Furthermore, a site map should instantly reflect updates and changes to a Website which requires proper programming in the beginning stages of the Website. WhyteSpyder understands the proper development of site maps and will ensure that search engines will have convenient access to the site’s content. Includes up to 10 hours of implementation. Additional hours are billed at $100 per hour.
There are thousands of external Websites that are continually needing fresh content within their Websites. Within our SEO Marketing Plan, we will research and suggest such Websites that are relevant and appreciative of content from the new SEO Website. Furthermore, we will supply a schedule and deadline for press releases and article submissions in order to continue SEO efforts. All submissions will contain your contact information and links back to your Website and WhyteSpyder will ensure that proper SEO copywriting is continued. Includes up to 15 hours of design, communication, and implementation. Additional hours are billed at $100 per hour.
A Weblog (Blog) is another great tool to attract search engine response. The Blog allows our clients the ability to personally update the content on a regular or scheduled basis. WhyteSpyder provides a custom Blog that corresponds with the overall design of the Website. Includes up to 10 hours of design and implementation. Additional hours are billed at $100 per hour.
The media page is a wonderful way to link build with other media rich Websites and to engage your visitors. Content on the media page consists of ebooks, audio, video, and other innovative file types that the user can access directly on your site. Submission of the media page and/or files from the media page to external Websites will allow new users to quickly learn more about your products and services. WhyteSpyder does not consider the advantages of a media page as gaining new visitors as much as gaining new clients from existing visitors, which in our opinion, is good SEO. Includes up to four SUPPLIED e-books, audio, and video files implemented on your Website. Additional hours are billed at $100 per hour.
Social Media Marketing Plan
Social media transforms people from content consumers into content producers. Social media should not be regarded as a form of controlled marketing, but rather, a form of controlled information with flexibility to encourage users to share and expand the information. One major problem within social media marketing strategies is that businesses expect presence in social space to equal reward. Social media marketing requires innovation, interest, accessibility, freedom, useful information, and most importantly, loss of control. At WhyteSpyder, we believe that social media marketing provides a very strong attribute to SEO, and with proper planning, implementation, and continued campaigns, social media can become an essential reason for SEO success. A few of the social media platforms that WhyteSpyder considers are E-Books, Facebook, Linked-In, Twitter, YouTube, Delicious, StumleUpon, Google Reader, and Digg. Depending on the industry and product of our client, we select certain social media platforms that will encourage growth. We offer the Social Media Marketing Plan as a separate campaign from the SEO Marketing Plan due to the in-depth considerations and difference of approach involved with social media. Includes up to 10 hours for research, planning, and review. Additional hours are billed at $100 per hour.
Pay Per Click Advertising
Pay per click (PPC) allows advertisers to pay only when their ad is clicked on the Internet. PPC can exist within Websites and more commonly on search engines. WhyteSpyder, Inc., offers management of PPC campaigns for major search engines such as Google, Yahoo!, and Bing and social media networking sites such as Facebook and YouTube.
PPC advertising is based on the cost structure known as Cost per click (CPC). CPC is only charged when a user makes a single click on the advertised link that directs the user to the advertiser’s Website. The total charge per click depends on variable pricing of keywords from the host. CPC rates are also dependant on the PPC providers, such as Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, and Facebook Advertising.
CPC is also based on two models known as flat-rate and bid-based. Both models adhere to the important principle of targeting the right audience through keywords, intent, location, and time of day. The difference between the two models is that flat-rate assigns a fixed cost for each click whereas the bid-based model cost is determined by competitive bidding on ad spots. There are advantages and disadvantages with each model, and WhyteSpyder, Inc. will work with you to determine the appropriate CPC structure for your business.
PPC Service Details
The below services are provided in addition to the advertising budget assigned for your PPC advertising campaign. WhyteSpyder PPC management provides campaign consultation, expert knowledge of multiple PPC advertising hosts, efficient and effective campaign deployment, and post-campaign analytics to drive not just traffic, but sales from your Website. At WhyteSpyder, we believe in boosting your sales and increasing your profits and we make educated recommendations to increase the success of your overall digital marketing initiative. Please see below for detailed information regarding our PPC management. Please note that the services provided below are in addition to any other services provide by WhyteSpyder, Inc. and CPC costs.
Advertising online is much like traditional advertising in that it requires research, insight, and organized implementation to maximize return on investment. Once you solicit WhyteSpyder, Inc. for your PPC campaign needs, we will assign an experienced account executive to discuss your campaign goals, demographic profile, advertising budget, and competition. Includes up to two hours of consultation and research. Additional hours are billed at $100 per hour.
PPC Advertising Plan
After the campaign consultation, we will review any past online advertising campaigns you may have, evaluation of your current Website with any suggested changes for maximum campaign performance, suggested campaign hosts, competitive analysis, keyword comparison and costs, and a schedule of advertising for short-term and long-term goals. The advertising plan is essential for many reasons, but the most important reasons include budget savings for educated targets, maximum lead to client transformation, global advertising agenda consideration, and efficiency of post-campaign analytics. The advertising plan will clearly layout the objectives, deadlines, and expectations of the PPC advertising campaign. Includes up to 10 hours of research and implementation. Additional hours will be billed at $100 per hour.
Each host for your PPC campaign will require custom setup. Our expert PPC managers will enable your campaign to move effectively and efficiently forward without wasted precious time. Proper setup is the firm foundation for a successful advertising campaign, providing WhyteSpyder and you accurate campaign results for rapid adjustments to maximize your advertising investment. Once your campaign is setup, we will launch the campaign to the public. Includes up to two hours per campaign. Additional hours will be billed at $100 per hour.
The single major attraction to online advertising is the real-time analytics and adjustments available. However, this requires real-time management and execution. WhyteSpyder monitors the ongoing progress of your campaign, make changes when necessary, and communicate discovered opportunities to you for greater campaign success. Although we will reach a level of campaign success which may not require as intensive monitoring, the PPC world is constantly changing, and your campaign must adapt quickly and properly to continue success. WhyteSpyder PPC management ensures ongoing success of your valuable campaign investment. Includes up to two hours of management per month. Additional hours per month will be billed at $100 per hour.
Like any advertising campaign, it is wise to analyze your campaign efficiency in the marketplace and make necessary adjustments. Although we do this on a daily basis within your continued PPC management, a monthly global view of you advertising campaign provides unique insights and result in innovative adjustments to your campaign. 30 days after the launch of your campaign, and every 30 days thereafter, WhyteSpyder will provide you with a detailed analytical report of your campaign, suggested resolutions, one hour of consultation, and two hours of implementation. Total of five hours per month for campaign analytics. Additional hours will be billed at $100 per hour.
The Website template provides the mainframe of the entire Website. The template includes master link design (the main links of the Website), sub-links design, overall creative design, color, logo location, and layout of text and image location throughout the site. Site template will include up to two revisions.
Home Page Design
We separate the home page layout because it is the most important page on your Website. Otherwise known as the “landing page,” the home page will play the largest role for conversion rate of traffic on your site. Without a strong homepage design, your visitors are more likely to leave your site in a matter of seconds. Home page design includes up to two changes.
Up to 20 custom page headings that will incorporate your company identity, match your new site template, and provide a distinct look to your site against competitors. The headings will also help your visitors identify which page they are on and can enhance overall creative feel of your site. Heading design includes up to two changes for the whole set, not each individual page heading.
A company identity is crucial for all aspects of your business, especially your Web presence. Let our expert graphic designers create you a strong identity for your new site. Not will your new logo be used for your site, but you will receive the proper files needed for any marketing application including print, banners, and much more. For your logo identity, we will deliver up to six initial samples, you will choose one, and we’ll provide you with two more options with one more revision for your final logo.
Add animation and creative movement to your site using our expert Flash creative artists! The Flash movies will be placed on up to 3 selected pages on your site with clickable links within the Flash movie to any page on your site. Each Flash movie is up to 30 seconds in length with a maximum of 2 total movies. Flash movies will include up to two revisions for the whole set.
Provide up to 6 images to demonstrate your products or a promotion. We can easily update the images on your slideshow and each image is clickable to any location you choose. Slideshow rotation will fade or swipe between images and cannot include any graphic text, buttons or photo editing.
Promote you products and company with video on your site. Videos should be 3 minutes or less and provided in a proper digital format for Web. The videos option allows for placement of three separate videos on your site.
Have a form that your customers can conveniently fill out to send you suggestions, feedback or ask questions regarding your products or services. You choose the fields and the email address that the answers are sent to.
Enhance the optimization, credibility, and control of the content of your Website with a company blog page. We will design a blog template that correlates with your Website template and provide you with a login and password that will allow you to create and update content on your blog. Blogs are a great way to keep your customers informed about your products, your community support, and company news.