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Search Engine Optimization Overview
Search engine optimization (SEO) is the process of improving the quantity or quality of traffic to a Website from the organic (unpaid) results of search engines. In order to maximize higher rankings for targeted key terms, SEO must be performed within the initial design and implementation of a site and throughout the duration of the site’s existence. Numerous factors affect SEO, some of which include proper file titles, page titles, meta tags, meta descriptions, site content, site maps, link building, and proper design. Since search algorithms are important search engine trade secrets and the exact methodology for organic search rankings are unknown, specific rankings in search results cannot be guaranteed. However, the art of proper SEO implementation has proven significant results that increase site awareness and product sales. Finally, emphasis on repetitive SEO practices throughout the duration of a site establishes more opportunity for future rank dominance. WhyteSpyder will conduct in-depth keyword research prior to implementing design and content of client’s Website. The objective of this research is to discover popular keyword terms and phrases that customers are using within major search engines to locate services or products within the client’s industry. The discovered optimal keywords will provide the initial layout structure of the Website pages and content in order to populate higher within the rankings of organic search results with major search engines. After launch of client Website, analytics will be performed to determine traffic and conversion ratings of Website and will be delivered to client for review. Upon discovery of undesired or optimal results, WhyteSpyder may suggest improvements to the site that will increase overall conversion ratings of the site.