Social Media vs. Negative Public Relations
How Social Media Can Defend Companies
The old saying that any news is good news doesn’t necessarily apply to social media. With the increasingly popular social media platforms such as Facebook, Twitter, and Youtube, consumers have the power to push their opinions, whether right or wrong, to more people than previously possible. Furthermore, they can do it fast and cheap, allowing very few limitations and combat from the companies they affect.
So, what’s a company to do? Many medium and large companies have finally realized the power of social media for both the general public and for themselves. With a proper social media marketing plan, a company can be aware of online sentiment about their products or services that people are pushing online. Also, the company can initiate positive sentiment in before, during, and after any online bad news may occur.
Obviously, certain social media platforms such as Twitter can really assist in combating negative sentiment immediately. However, if a company is caught with their hands tied by not having existing engaging social media presence, relief efforts may have minimal impact. So, it is necessary to initiate social media marketing immediately if a company is not already. Don’t expect that launching a social media campaign in response to previous negative sentiment will have an astounding affect, as influenced readers will read straight through your social purpose. Be the company that already has fans, followers, readers, and viewers.
If the public respects you, they’ll listen. Accept the power of the digital age.