So What’s the Big Deal with Facebook?
Facebook provides a unique avenue for people to interact with each other (as if you didn’t know that already, huh). But, that’s not the big deal. The big deal is that Facebook has over 250 million users and 120 million of its users log on at least once a day with 30 million of those users utilizing mobile devices! By the way, purchasing power demographics of ages 35 and up are the fastest growing users. Now, that’s a big deal!
The power for businesses is increasing as well. Some major companies have over 3 million fans! How would you like to have that outreach available at any given moment with minimal costs. The big deal is that businesses have NEVER had such convenient, personable outreach to customers. Not to mention, with Facebook insights, you can determine the demographics of your fans, what they say, how they participate, and where they are from.
Now, you can’t expect large amount of fans without a solid social media marketing plan that includes advertising on Facebook. You can’t just start a page and watch people “fan” you because they have been looking for a business just like yours for so long. It takes strategic planning, consistent monitoring, and engaging content. With over 300,000 total business pages on Facebook today, isn’t it time that you get involved. With social media, time is everything and planning is everything else.