We get a lot of inquiries about search engine optimization (SEO) or Website optimization in order for businesses to drive more traffic to its Website through organic search results. Very few times, however, do folks really understand the depth and expertise required to legitimately drive traffic to a Website through this type of digital marketing. So, in order to clear the clouds a little, there are few things to keep in mind when grasping SEO.
First, it’s not immediate! If you want immediate results to drive traffic and sales, you really need to look at other options such as pay per click advertising (PPC) and email marketing. SEO requires a lot of time and for a long time (like 6 months). You need to be prepared to commit for at least 90 days to 6 months worth of services to see results. This is the reality of SEO and anyone who claims otherwise has a trick up their sleeve – period!
Second, there’s no guarantee. Like most things in the marketing realm, just because you invest in SEO, it doesn’t mean you will climb up the rankings for key terms you desire. If you want guarantee for key terms, you have to pay for them (PPC).
Third, SEO never really ends. Just because you climb up the rankings for key terms in organic search results, doesn’t mean you’ll stay there. You have to keep driving SEO indefinitely. The minute you stop is the minute your competition will win. And, whoever is diligent in continuing efforts wins.
Lastly, SEO is a professional service. It’s a blend of science and human experience. You may have the key terms and climb up the rankings, but you can’t convert a single visitor because your content is terrible for the human brain. Professional SEO writers understand the technology and the way spiders crawl sites, but they also understand how to write, like journalists, for humans. Good SEO drives traffic then converts visitors. I personally think that writers with journalism backgrounds are the best for SEO. They keep information concise, to the point and understand the important factors to get a point across. They also know how to research, how to meet fast deadlines and how to communicate in an interesting way.
Before you dive into the vast space of SEO, you should at least consult with a Website optimization professional like WhyteSpyder. We can discuss your goals and needs and give you an idea of what investment is needed to gain competitive edge. Contact us today at WhyteSpyder.com.