Responding to Twitter Conversations to Boost Company Awareness
Twitter has obviously been a resource to companies to gain insight of sentiment about their own company. However, it is becoming more popular for companies to search more general keyterms on Twitter regarding their industry. For example, a car manufacturer may search for general conversation such as “low gas mileage” or “green friendly vehicle” versus searching for specific terms such as “Ford Escape.” Once a company can discover conversation within their industry, they can submit a response along with a discount or coupon and contact information for the potential new client.
Sure, in a lot of platforms, such direct solicitation may not be well received. However, due to the general sentiment and timeliness of Twitter, the response has been favorable from users that have received such offers from companies. The Twitter interface makes it possible for companies to search present conversations, build campaigns according to conversations, and apply solutions for those conversations at extremely fast intervals. The market is strong on Twitter, with over 18 billion searches per day, and is something that should definitely be considered with any social media marketing plan.