Posts Tagged ‘ yahoo rankings ’

Search Engine Optimization for Websites

We get a lot of inquiries about search engine optimization (SEO) or Website optimization in order for businesses to drive more traffic to its Website through organic search results. Very few times, however, do folks really understand the depth and expertise required to legitimately drive traffic to a Website through this type of digital marketing. So, in order to clear the clouds a little, there are few things to keep in mind when grasping SEO.

First, it’s not immediate! If you want immediate results to drive traffic and sales, you really need to look at other options such as pay per click advertising (PPC) and email marketing. SEO requires a lot of time and for a long time (like 6 months). You need to be prepared to commit for at least 90 days to 6 months worth of services to see results. This is the reality of SEO and anyone who claims otherwise has a trick up their sleeve – period!

Second, there’s no guarantee. Like most things in the marketing realm, just because you invest in SEO, it doesn’t mean you will climb up the rankings for key terms you desire. If you want guarantee for key terms, you have to pay for them (PPC).

Third, SEO never really ends. Just because you climb up the rankings for key terms in organic search results, doesn’t mean you’ll stay there. You have to keep driving SEO indefinitely. The minute you stop is the minute your competition will win. And, whoever is diligent in continuing efforts wins.

Lastly, SEO is a professional service. It’s a blend of science and human experience. You may have the key terms and climb up the rankings, but you can’t convert a single visitor because your content is terrible for the human brain. Professional SEO writers understand the technology and the way spiders crawl sites, but they also understand how to write, like journalists, for humans. Good SEO drives traffic then converts visitors. I personally think that writers with journalism backgrounds are the best for SEO. They keep information concise, to the point and understand the important factors to get a point across. They also know how to research, how to meet fast deadlines and how to communicate in an interesting way.

Before you dive into the vast space of SEO, you should at least consult with a Website optimization professional like WhyteSpyder. We can discuss your goals and needs and give you an idea of what investment is needed to gain competitive edge. Contact us today at WhyteSpyder.com.

2012
05/29
CATEGORY
Marketing
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29 comments

Web Design Firms in Arkansas

So many options, so few specialists
When it comes to Website design companies in Arkansas, businesses do have many choices, ranging from high profile interactive companies such as Rockfish Interactive in Rogers, Arkansas and college students who are discovering HTML. Sifting through the abundant amount of choices can not only consume an abundant amount of time from the client, but also can lead the client into one of the most frustrating contracts.

Choosing an Arkansas Web design company
When choosing a web design company in Arkansas, a client should evaluate the needs of company’s overall marketing strategy. Internet marketing in Arkansas should not only fill a void within an overall marketing strategy, but should also be considered as income generation for the company. Many Arkansas Web firms practice similar services such as general Website design. The difference Arkansas Web design company lies in the complete strategy of online marketing in Arkansas. Below is what Arkansas digital marketing company WhyteSpyder offers its clients:

WhyteSpyder’s Overall Mission
We believe the Internet offers strong opportunities for businesses to not only gain exposure, but to make money online and to gain insights for other marketing applications. Our goal at WhyteSpyder is discover innovative solutions the drive true results backed up by data-driven insights from reliable analytics. We believe in digital marketing applications that have proven to be effective while also staying current on recent and future applications that can assist in the overall ambition of the digital and traditional marketing campaign. Below are some services we provide, not because they are fads or are good revenue streams for our company, but rather because they have proven to be result driven and can be verified by research and analytics.

Web Designers in Arkansas
WhyteSpyder does provide web design services, but our intention with Web design follows our overall philosophy. The days of building cute and creative Websites are over (in our opinion). With the verge of ever-increasing mobile technology, common understanding of Internet search, and the lack of time of online users, we build Websites in Arkansas with the sole intention of attracting and converting users. In technical terms, we build Websites with SEO and usability in mind at all times. Read more about SEO below, but usability governs how people interact with a given Website. Usability does not directly concern itself with gaining exposure online nor does it care what we as designers or (don’t take offense to this, please) what the client wants to see themselves as on a Web page. Usability cares only what the user does, thinks, and acts on within the Website. There are many factors that are involved with usability, from graphical placement, content writing, navigation, and speed of the site. WhyteSpyder considers itself an expert Arkansas Website design firm with usability. If you want to convert visitors into clients, WhyteSpyder is your Arkansas Web designer of choice. Don’t get us wrong, we can facilitate any creative need online for Arkansas Website design, we have just become exhausted in the past with creating and seeing sites that simply do not provide results. By results, we mean engaged users, converted visitors, and analytics to understand who, what, when, where, and why. Super creative and brochure-like sites just cannot ascertain such intelligence and require too much expense to correct issues.

Arkansas SEO Company
As a search engine optimization writer in Arkansas, WhyteSpyder understands the in depth initial and ongoing process of SEO. Through our process and depending on the budget of our clients, we utilize all practical areas for SEO writing and services available. The ever-increasing popularity of SEO on the Web is making it more difficult to provide SEO services in Arkansas with true results. Utilizing an Arkansas digital marketing firm like WhyteSpyder is the only opportunity for clients to reach optimal results through organic findings. We believe SEO in Arkansas is an eternal endeavor and one that should not be taken lightly. Proper preparation, discovery, research, and planning are all necessary to initializing an effective SEO campaign in Arkansas. Furthermore, continued research, analytics, testing, actions, response, engagement, recovery, and campaigns are essential to continuing efforts for top placement. Online competition is always present, or will be tomorrow. The front runners will only be in first place until someone better comes along. So, considering SEO as an initial investment is not practical. Only through up front and continued endeavors can SEO provide true value.

2010
02/15
CATEGORY
Uncategorized
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3 comments

SEO Overview

Search Engine Optimization Overview
Search engine optimization (SEO) is the process of improving the quantity or quality of traffic to a Website from the organic (unpaid) results of search engines. In order to maximize higher rankings for targeted key terms, SEO must be performed within the initial design and implementation of a site and throughout the duration of the site’s existence. Numerous factors affect SEO, some of which include proper file titles, page titles, meta tags, meta descriptions, site content, site maps, link building, and proper design. Since search algorithms are important search engine trade secrets and the exact methodology for organic search rankings are unknown, specific rankings in search results cannot be guaranteed. However, the art of proper SEO implementation has proven significant results that increase site awareness and product sales. Finally, emphasis on repetitive SEO practices throughout the duration of a site establishes more opportunity for future rank dominance. WhyteSpyder will conduct in-depth keyword research prior to implementing design and content of client’s Website. The objective of this research is to discover popular keyword terms and phrases that customers are using within major search engines to locate services or products within the client’s industry. The discovered optimal keywords will provide the initial layout structure of the Website pages and content in order to populate higher within the rankings of organic search results with major search engines. After launch of client Website, analytics will be performed to determine traffic and conversion ratings of Website and will be delivered to client for review. Upon discovery of undesired or optimal results, WhyteSpyder may suggest improvements to the site that will increase overall conversion ratings of the site.

2009
08/02
CATEGORY
Marketing
TAGS







15 comments