Photoshop for Layout? Whaaa!

How to distinguish Adobe design software programs When working with the Adobe Creative suite programs it is important to remember that not all jobs can be done in one single program. Too often designers will become comfortable in one program and try to stretch it’s...

Priority #1 for Email Marketing

Establishing an Effective Database A clean and healthy database is key to successful email marketing. People often get confused about why they should have a database for their email marketing. It’s not about having 100,000 names or emails.  The main purpose of a...

Power of Pay Per Click – Part #1

Setting Up a PPC Account Pay Per Click (PPC) advertising is one of the most analytical and controllable forms of advertising. If you are not using PPC as part of your advertising plan, you should seriously consider initiating campaigns. The process to setup a campaign...

Publishing Distribution Series – Part 1

Top 3 Distribution Methods – And Why They Matter! When it comes to subscriber-based publishing, whether traditional media or content marketing, distribution is one of the most critical components to success. There are three forms of distribution that are most...

Keep Your Brand Distinct – Not Extinct

If every living thing evolves over time – why not your brand? Face it, your brand is a living, breathing thing. It defines you and tells your story. What if your story changes? What if your customer’s interaction changes? Many changes occur in a...