Field Agent: Webrooming on the Rise

Showrooming is so 2015. In 2016, expect much of the buzz to center on webrooming.   Webrooming: The practice of researching products online prior to purchasing them in stores By some indications, webrooming may already be more common among shoppers than showrooming, a...

L2 Inc: Pepto-Bismol Wins with SEO

In today’s high-tech shopping landscape there are tons of ways for a manufacturer to get known and go to market. Pepto-Bismol has proven that winning in this arena doesn’t have to equate to spending a lot of money. L2 Inc’s recent study shows that Pepto-Bismol has...

Walmart Approved Technology Partners

There are approximately nine approved technology partners listed on the Walmart Supplier Center that can help you fulfill the Walmart SAO initiative to list all products online that are carried in Walmart stores. It can get confusing, however, because the list does...

Markendising Today: The Path to Purchase

The modern-day shopper uses all the tools available to them to research and purchase goods and services. These new “omnichannel” shoppers are a prime example of how the retail world is changing, thus its marketing and business strategies must change with it....