About WhyteSpyder

Experts in Ecommerce and Content Creation/Management/Nourishment

WhyteSpyder is a service-based agency that provides item storytelling (a.k.a. MARKENDISING) and Ecommerce solutions for manufacturers and digital marketing execution services for large advertising agencies. In addition to providing global Ecommerce solutions, we specialize in helping product manufacturers win at Walmart and Sam’s Club – both online and in-store.

MARKENDISING defines our communication approach that combines marketing and merchandising in order to satisfy the demands of today's omnichannel shopper. Marketing utilizes a blend of pull-marketing tactics and content marketing philosophy. Merchandising accommodates today's virtual shopper with detailed product attributes and information. MARKENDISING provides the shopper with accurate, high quality product data and content that is searchable and consistent in every channel. MARKENDISING directly stimulates product sales both online and in-store.

Our MARKENDISING program helps manufacturers setup, manage, optimize, enhance and expand product information on the product detail page (SKU page) with major retailers, specifically Walmart.com and Samsclub.com. Staying aligned with strategic visions of Walmart and Sam's Club, WhyteSpyder produces and manages content while leveraging any distribution technology accepted by Walmart/Sam's Club that are beneficial for manufacturers and their agencies.

WhyteSpyder's digital marketing execution capabilities for advertising agencies include UX design, photography, video, content marketing, publishing, database management, email marketing and Ecommerce services. We are best fit in supporting agency strategic plans with retention-based marketing as we nourish existing programs to achieve higher awareness, engagement, lead conversions and sales.


Eric Howerton

CEO, I'm Maverick... you're Goose

Eric has over 15 years of experience in marketing, advertising and publishing - the essential three components to truly comprehend, strategize, execute and deliver effective content marketing. He has received two international integrated campaign awards and has successfully helped hundreds of B2B and B2C companies with overall and campaign-specific marketing objectives.

Alex Ahmad


After earning his Masters in Computer Science from the University of Arkansas, Alex built multiple profitable e-commerce businesses as chief technical officer with Coffee.org. His unique ability to migrate and manage large databases and in-depth experience in all facets of digital marketing drive success to clients through automated, behavioral marketing.

John Scott Bull

Board of Advisors

Vice President of Sales & Marketing Pace Industries

John Scott's entrepreneurial experience began almost two decades ago, when he started a screen printing business in high school. Following that experience, he founded eUpgrade.com in college and Field Agent in 2009. Field Agent was the worlds first crowd sourcing iPhone app and took its first round of venture capital in 2013. Today, John Scott utilizes his entrepreneurial experience, creativity, innovation and problem solving to support customers of Pace Industries, North America's premier die casting company.

Bill Senn

Board of Advisors

Senior Manager, Strategic Accounts - Walmart CHEP Pallet.

Bill spent 16 years at Sam's Club/Walmart working in many positions from Club level management in South Florida to Buyer and eventually Divisional Sales Manager in the Bentonville Home Office. He was recruited by Club Marketing in 2005 and developed sales for Walmart and Sam's through many vendor-partners for approximately nine years. Bill now works with CHEP Pallet to help manage the Walmart Pallet operations across the chain in all US based stores and DC locations. CHEP is developing many programs to move items like milk and produce more efficiently, with far less cardboard waste.

Clay Bell

Clay Bell

Board of Advisors

Managing Partner Twelve Company.

Clay has been building & leading Walmart cross-functional business development teams for consumer goods manufacturers for the past fourteen years. Clay has a proven track record of building high performance teams that generate positive business growth with companies that range from the Fortune 500, such as Johnson & Johnson, Novartis & Coty, to small privately owned companies. Prior to founding Twelve Company, he served as the Director of Business Development and was a founding member of Northstar Partnering Group & the General Manager/Partner for Ideos, LLC.

Sean Evans

Board of Advisors

Partner Friday, Eldgredge & Clark, LLP.

Sean represents clients in all types of business matters, including mergers & acquisitions, lending transactions, real estate acquisition and development, corporate governance, regulatory compliance, and taxation. Sean has an L.L.M. in Taxation from New York University and advises clients on tax matters, including corporate, subchapter S, partnership and tax-exempt entities, taxation of property transactions, and federal and state audit responses and protests.

Sean Evans
Will Gladden

Will Gladden

Board of Advisors

VP-Lending Signature Bank.

Originally from Eureka Springs, Will graduated from the University of Arkansas in 2006 where he studied finance and real estate. Utilizing his valuable knowledge in both areas, Will serves as Vice President of Lending at Signature Bank of Arkansas and as Realtor with the Weichert Griffin Company. Will enjoys the outdoors and spend much of his free time on northwest Arkansas' lakes and rivers.

What is WhyteSpyder?

The Team

WhyteSpyder Team Members