Winner of the 2015 Health & Wellness Award for Brand Identity & Logo Design


About 2 years ago, Boston Mountain Eye Care contacted WhyteSpyder to redesign their brand identity and, eventually, their website. Dr. Lynch’s love for the outdoors inspired BMEC’s two logos which push outside the realm of a clinical or industrial logo.

WhyteSpyder Brand and Logo Design Award Winner

The casual logos focus on a handmade style and mountain aspect that point back to the company’s style and name. Graphic Design USA awarded WhyteSpyder the “2015 Health & Wellness Award” for Brand Identity & Logo Design.

Wylie McIntyre, creative director at WhyteSpyder and designer of the logos, gives credit for this award to the fresh look of the logos. “This is a logo that can live a very long time and it serves its purpose really well,” McIntyre said.

McIntyre’s experience in print design and advertising has benefited WhyteSpyder and its creative team. With 7 years in Wal-Mart’s home office, he has worked with great individuals within many teams in both marketing and packaging.

Once leaving Wal-Mart, he started working more with small businesses and realized the unique opportunities that small businesses have with their clients.

“One of the most rewarding aspects of working with WhyteSpyder is that we get to work face-to-face with clients,” he said. “This allows us to better understand their needs and wants and achieve their marketing goals.”

To learn more about WhyteSpyder’s services visit

Keep Your Brand Distinct – Not Extinct

If every living thing evolves over time – why not your brand? Face it, your brand is a living, breathing thing. It defines you and tells your story.

What if your story changes? What if your customer’s interaction changes?

Many changes occur in a company’s lifespan that can affect the brand over time, such as leadership, strategy, shift in marketplace habits, etc.  A brand refresh should be driven mainly by human interaction and behaviors. Human behaviors change, so your brand should reflect your interaction with customers.

We love our brands and hold them dear to our heart. Some people cringe at the thought of “refreshing” a brand. Refreshing a brand does not have to change the brand completely. After all, your core audience hasn’t changed drastically – they have evolved over time.

Companies such as Walmart have had great response to their brand refresh. Their refresh reflected how the shopping habits and behaviors of customers have changed. They now emphasize how smart shopping not only saves money, but also enables customers to live better.

I’m not saying that you should rush out and change your brand just because its the “in” thing to do – there must to be reasons for the change. Some reasons to consider a brand refresh may include:

  • Your company mission statement has changed
  • Sales revenue has decreased or become stagnant
  • Your customers/clients behaviors have obviously changed

Identify these reasons, and measure them accordingly. A brand refresh that is done correctly will make you distinct in an ever-evolving marketplace.

What are your reasons for considering a brand refresh? What’s keeping you from making this decision?