Markendising Today: The Path to Purchase

The modern-day shopper uses all the tools available to them to research and purchase goods and services. These new “omnichannel” shoppers are a prime example of how the retail world is changing, thus its marketing and business strategies must change with it....

Markendising Today: The Walmart SAO Initiative

In this episode of “Markendising Today,” WhyteSpyder CEO Eric Howerton is joined by Joyce Grippi, a 17-year veteran of Walmart in various capacities. WhyteSpyder created “Markendising” as a process for winning the omnichannel shopper. They cover Walmart’s current SAO...

Markendising: It Really Works

The shopping community has changed immensely thanks to advances in technology. Shoppers are now the driving force in our omnichannel marketing world than ever before. Manufacturers need to meet the needs of the shoppers because they are telling where and when they...