Marketing Constipation

I asked one of my long-time friends, mentors and honestly, the best writer I have ever met, Mark Zweig, to write a quick message about marketing planning. Within five minutes, on his BlackBerry (yes, he still uses one), he sent me the below. The big problem with...

Marketing Analysis Paralysis

The other day, I a client of mine called that I haven’t spoken with in five years. She is such a wonderful person and a successful real estate agent. Although she has had some success with her marketing, she was frustrated with marketing in general. Reason:...

The 360 View of the 360 Marketing Strategy

Integrated marketing. We all want it, we all need it, but few do it. Establishing a 360, integrated marketing campaign is by no means an easy objective. It is complicated, confusing and chaotic – and rightfully so. But, there is a process to simplify the...