NWACC & WhyteSpyder - Item Storytelling (June 6-7)

Northwest Arkansas Community College’s Retail & Supplier Education and WhyteSpyder present: Item Storytelling for the Omnichannel Shopper. A two-day course designed to help you create outstanding content for ecommerce.

Register Now

We’ve been listening to all your questions regarding marketing data and content. WhyteSpyder works with suppliers and manufacturers every day, helping them meet the needs of item storytelling for today’s omnichannel shoppers.

This two-part course is designed to give you the answers to providing data and content that will attract, convert, and retain your shoppers across all channels.

Current marketing professionals and students have likely come up in a push-marketing world. But as the landscape continues its shift toward pull-marketing, shoppers are searching for exactly what solutions your individual items can provide. Item storytelling through optimized and enhanced content attracts their attention and converts their purchase – online and in-store.

June 6th & 7th, 2017 • 9:30 AM – 12:30 PM

Location: Northwest Arkansas Community College,
Shewmaker Center for Workforce Technologies, Room B103

Eric Howerton
Eric Howerton is the Chief Executive Officer of WhyteSpyder, Inc. He has more than 15 years of experience in marketing, advertising, and publishing – the three essential components necessary to comprehend, strategize, execute, and deliver effective content marketing.

Joyce Grippi
Joyce Grippi is WhyteSpyder’s Senior Director of Account Services. Welcomed to the WhyteSpyder team after 17 years of communications management at Walmart, Joyce has extensive expertise in providing innovative and effective retail and digital marketing communication solutions.

WhyteSpyder, a digital marketing firm located in Fayetteville, Arkansas, is a leader in item storytelling for Walmart and its suppliers. This course responds to the primary concerns expressed by the supplier community recognizing the continuing and compelling need for suppliers to comply with Walmart’s call for higher quality data and content for every item.

NorthWest Arkansas Community College seeks to make a difference in the lives of individuals in this community. The college’s mission is to empower lives, inspire learning and strengthen the community through accessible, affordable, quality education.

Workforce and Economic Development forges strategic partnerships to provide world-class training designed to close performance gaps and increase overall productivity and efficiency. This program, created in collaboration with Walmart, continues to gain respect in the supplier community and helps individuals break into the retail industry and have successful careers. The Retail and Supplier Education division, led by Director Teresa Warren, is expanding its focus on Continuing Education for retail professionals seeking to advance their career and improve skillsets.

© 2017 WhyteSpyder, Inc.
NWACC’s Retail & Supplier Continuing Education course offerings are not associated with or endorsed by Walmart Stores, Incorporated or its affiliates. All students enrolled in these courses must have a valid Retail Link Userid. Retail Link© is a registered trademark of Walmart Stores, Inc.

FOR IMMEDIATE RELEASE: Webinar to Help Improve Walmart Sales on Black Friday

Walmart, comScore, and WhyteSpyder Come Together for Suppliers

FAYETTEVILLE, Ark. – WhyteSpyder will host a free webinar to help Walmart suppliers increase sales online and in-store for Black Friday 2016. This webinar is scheduled for 11 a.m., July 14, 2016.

The webinar’s speakers include:

  • Ram Rampalli; Director of Omnichannel Content Technology and Strategy with Walmart
  • Andrew Lipsman; Vice President of Marketing and Insights with comScore
  • Eric Howerton; speaker, author, and CEO of WhyteSpyder

Shopper behavior insights from Black Friday 2015 and predicted trends for Black Friday 2016 will be shared by comScore.

“comScore’s insights from Black Friday 2015 clearly show major shifts in shopper behavior with mobile interaction gaining importance,” Lipsman said. “We’re expecting this trend to intensify in 2016. This means new opportunities for brands who recognize and adapt to these shifts. This webinar with Walmart and WhyteSpyder will help brands understand what to expect and how to prepare for Black Friday 2016.”

Walmart officials will enlighten suppliers of the company’s expectations for Black Friday 2016 at this webinar. Additionally, WhyteSpyder will help suppliers understand how to quickly and affordably prepare for Walmart’s strategy for the largest sales day of the year.

“Brands can take some simple, yet effective, actions to satisfy shopper demands and Walmart expectations,” Howerton said. “The good news is these actions can easily fit within larger campaigns and will show return on investment. The bad news is time is tight. Brands must engage immediately to get prepared with Black Friday just around the corner.”

Walmart suppliers are invited to attend the one-hour, free webinar at 11 a.m. CDT, July 14. Registration is available at WinningBlackFriday.com.

ABOUT WhyteSpyder

WhyteSpyder helps Walmart and Sam’s Club manufacturers setup, manage, and optimize product data and content on Walmart.com and Samsclub.com. WhyteSpyder keeps with the strategic vision of Walmart and Sam’s Club when creating and managing content. We use any distribution technology accepted by retailers that is beneficial for manufacturers and their agencies. Learn more about WhyteSpyder by calling 479-287-4006 or visiting www.whytespyder.com.

ABOUT comScore

comScore is a leading cross-platform measurement company that precisely measures audiences, brands, and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.

Brooke McNeely (479) 287-4006

KNWA Today: WhyteSpyder CEO Eric Howerton Talks About New Book, "Markendising"

KNWA Today invited Eric Howerton, CEO of WhyteSpyder and c0-author of MARKENDISING: Today’s must-know information for getting ahead of the shopper curve. 


Click here to watch the full interview with KNWA Today: 

MARKENDISING helps retail manufacturers better understand the behaviors of today’s omnichannel shopper. Leveraging combined, yet unique, tactics from marketing and merchandising, MARKENDISING accommodates the shopper by providing high quality product data and content for each product.

More now than ever, shoppers are self-sufficient in researching products in order to make confident purchasing decisions – whether that transaction is made online or in-store. Anytime and anywhere, shoppers utilize technology to find out more about products they’re interested in purchasing.

The opportunity for manufacturers to provide relevant, optimized data and content is huge and major retailers like Walmart will utilize this data and content as they push forward in omnichannel retail strategies.

To learn more about MARKENDISING or to purchase the book, click here.

Need help producing, managing and distributing optimized data and content, including videos, photos and other rich media? Contact WhyteSpyder at 479-287-4006 or info@whytespyder.com or visit their website by clicking here.