by Markendising Education | Jan 31, 2017 | Content -Video, Data - Video, Member Area, Overview - Video, Video
Markendising Today: Walmart’s Request for Data and Content Walmart has requested that all their suppliers provide online data and content for their complete inventory to Walmart.com. This big change to move all products from in-store to online may be disruptive and...
by Markendising Education | Jan 30, 2017 | Content -Video, Member Area, Overview - Video, Video
Markendising Today: The New Path to Purchase Recently WhyteSpyder CEO Eric Howerton sat down with Rick West, CEO and Co-Founder of Field Agent, to discuss the role that mobile phones play in the omnichannel shopping experience. West and Howerton are both experts in...
by Markendising Education | Jan 29, 2017 | Content -Video, Data - Video, Member Area, Overview - Video, Video
Markendising Today: Enhanced Content, The Great Equalizer Recently, WhyteSpyder CEO Eric Howerton sat down with Clay Bell, founder of Twelve Company, to explain how smaller businesses can see a return on investment for updating and optimizing their online content and...
by Markendising Education | Jan 24, 2017 | Data - Video, Member Area, Video
Markendising Today – The Walmart SAO Initiative Walmart is investing in the omnichannel shopper and they are asking their suppliers to do the same. SAO stands for “Store Assortment Online” and the world’s largest retailer and is asking that all products available in...
by Markendising Education | Jan 20, 2017 | Content -Video, Data - Video, Overview - Video, Video
Markendising Today: Dementifying Content Suppliers Markendising’s author and CEO of WhyteSpyder, Eric Howerton, sits down with Lorne Carter, a project manager with WhyteSpyder, to demystify Walmart content suppliers. Walmart has several content suppliers they use,...
by Markendising Education | Jan 20, 2017 | Content -Video, Data - Video, Overview - Video, Video
Markendising Today: Why Video Matters Eric Howerton, author of Markendising and CEO of WhyteSpyder, recently teamed up with Brooke McNeely, photojournalist and WhyteSpyder Content Director, to discuss the importance of video on a stock keeping unit (SKU)...
