Walmart Product Types without Rich Media

Please read the following statement from Walmart regarding the temporary suspension of Rich Media from product detail pages that fall within specific product categories:

"At the end of March, the “My Health, My Data” Act was put in place to protect online consumers’ personal health care data in the states of Washington and Nevada. The compliance regulation states that customers must “opt-in” for collection and sharing of any health and wellness-related data including data such as shopping history or tracking of shopping behaviors. To remain compliant, an internal, geo-targeted infrastructure allowing customers to choose, or not choose, to share their data is needed for our “About the Brand – Below the Fold Marketing Module.

While Walmart’s tech teams build a compliant data-sharing infrastructure, our course of action is to suppress 3rd party media or content associated with sensitive healthcare product types, as they could conflict with the “My Health, My Data” regulations. This includes Below-the-Fold marketing.

By Aug. 1st, we plan to implement the necessary infrastructure and reactivate the Below-the-Fold Marketing.

We understand the importance of enhanced content on the product page to our customers, suppliers/sellers, and our CCP/CSP partners. We apologize for the inconvenience this plan of action may cause. We will provide updates on the work related to the “My Health, My Data” Act over the next few months."

The affected product types includes the following: